The use of subtitles will boost viewer interaction with the video and double its overall watch rate. Captions enable viewers to have a better experience when watching videos, improving their engagement and overall experience by diversifying the approach to media.
As a film director and producer, how can you make your trailers stand out? One of the best ways is to use subtitles. Adding movie subtitles improves the understanding of movie trailers, increasing audience engagement. Also, it can convince people to watch your entire movie, which will increase your income. Just two of the many advantages of subtitles. In this article, we’ll cover the effectiveness of video, seven advantages of subtitles, and a simple method to include them in movie trailers.
The importance of video marketing
Video Marketing is one of the most effective ways of marketing communication today. You can easily convey your message and content to your audience than other types of content. Moreover, video advertising by way of Digital Marketing will help you validate and measure the effectiveness of the campaign.
Reasons why video marketing is important:
- Videos take up a lot of Internet traffic
- Users are spending hours watching Videos, Clips on the Internet
- Videos help users make purchasing decisions
- Using video in emails improves click-through rates
- Should videos be shared on social media?
- Consumers will decide to buy after watching the video
- Short video wins
- Chances of winning are higher than your competitors
- Add captions to videos on Facebook
- Instagram X2 customer engagement compared to other social networks
- Shorter videos work on Instagram
- Long videos perform better on Youtube
Videos are an easy-to-digest piece of content that allows viewers to see content in a different way than a traditional blog post, web page, or advertisement. Plus, videos are straightforward to share across multiple platforms, allowing them to reach an even broader audience than ever before.
What are the benefits of adding subtitles to the intro?
Increase curiosity and want to explore
Discoverability in web searches is a wonderful additional advantage of adding subtitles. What causes this? Since the internet is a text-based medium, videos without subtitles won’t show up in searches. You can send a text version of your trailer to all search engines by including movie subtitles. By doing this, Google and other search engines will be able to search the complete content of your movie trailer, increasing the likelihood that people will find it.
Clearly express the meaning of the message you want to convey
A creative kind of media, video can be interpreted in various ways by different people. A certain trailer clip might be funny to some viewers while being unpleasant to others. One of the major advantages of subtitles is that they help you maintain the clarity of your message and let viewers know exactly what you’re trying to say.
Additionally, it’s crucial to keep your message short and straightforward when include it in your movie trailer. Potential viewers won’t bother to learn more if you don’t. Or, in your case, they might decide not to watch your feature-length film. Additionally, a misinterpreted statement may encourage consumers to form false opinions about your company.
Consider a movie trailer as one possible point of contact with your audience. When you write a message for your movie trailer that is clear and succinct, you can translate that message to additional touchpoints, giving your brand a consistent image.
Reasons to use subtitles in movies
Easier to share
Movie trailers are more engaging when they have subtitles. This makes your video more likely to be shared. Why? Because people are more inclined to spread information that speaks to them and is digestible. Additionally, the more shares your content receives, the greater the likelihood that it will become viral, and as an independent film maker, you undoubtedly want that recognition.
We assume that by creating a movie trailer, you’re hoping to generate press for your picture. Media sources will be able to simply quote you in press releases if your trailer has subtitles in several different languages. Additionally, it will contribute to boosting interaction and even expanding your audience.
Without subtitles, the only method to get quotes is to manually write them down while pausing the film. This results in extra work for those media sites and may possibly discourage them from reviewing your movie online.
Helps increase accessibility
Without subtitles, you lose the opportunity to reach people who speak different languages or rely on them for accessibility. Your movie trailer won’t be available to deaf or hard-of-hearing viewers. You can be losing out on involvement from countless numbers of individuals because there are over 466 million people who experience hearing loss worldwide.
If you include subtitles, these millions of people will be able to read and understand your movie trailer, increasing the number of views you receive.
Promote Viewer Flexibility
Your movie trailer will be easier to view in locations with poor audio if it incorporates subtitles, giving your viewers more options. People frequently view web videos and movie trailers in settings where captions are easier to read. For instance, those sound-sensitive settings include watching in an airport, traveling by bus or train, or even just waiting in a doctor’s office waiting area.
Viewers don’t have to worry about wearing headphones at a loud level or disturbing those nearby when they may watch a video or movie teaser with subtitles. To understand the overall plot of the video, they only need to read the captions.
Easily accessible to foreign audiences
Reaching a larger audience is one of the objectives of directing and producing an independent film because it might increase your income. By including movie subtitles, you may make your trailer available to those who might be interested in your independent film in foreign markets.
Additionally, search engines will begin indexing subtitles and displaying your movie trailer in the search results for those regions and tongues. This can have a significant effect on expanding a film’s global reach for independent films that fall under the category of “niche” material.
Easily understand the language and content in the movie
By including subtitles in your film, you’ll make it easier for people of other languages and ethnicities to comprehend and interact with your trailer. Audio tracks can be more difficult to translate into different languages than subtitles. The characters in your independent film can then be understood by non-native speakers thanks to such subtitles.
Hottest subtitle creation app this year: auto subtitle generator