Productization refers to the process of turning a service or idea into a marketable product. It involves identifying customer needs, creating a scalable offering, and developing a pricing strategy. This process typically requires a shift in mindset from service-oriented to product-focused. Businesses need to analyze market trends, competition, and customer feedback to ensure their product is viable and valuable. Productization also involves establishing a clear value proposition, building a strong brand, and developing effective marketing and sales strategies. Overall, productization helps businesses leverage their expertise and create a tangible product that meets customer demand and generates revenue..
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