Officially, Twitter will stop unverified accounts’ tweets from appearing on the ‘For You’ page starting next month, April 15. CEO Elon Musk just made an official announcement on his page on Tuesday, March 28. Expectedly, this news has caused a lot of controversies on this platform which is already chaotic since the acquisition last year.
Twitter Blue accounts require a subscription fee. Apparently, these accounts are receiving some benefits from this social platform. The first one would be the exposure of their tweets on recommended tweets. Which means it would be able to reach a greater number of audiences. Currently, each ‘For You’ page is based on each user’s preferences and interests. The related tweets about a topic or person will show up on your page if Twitter learns that you are more attracted to these topics. However, things will change drastically from April 15.
Musk tweeted “Starting April 15th, only verified accounts will be eligible to be in For You recommendations. This is the only realistic way to address advanced AI bot swarms taking over. It is otherwise a hopeless losing battle. Voting in polls will require verification for the same reason.” Obviously, his reason does not sound legit to so many Twitter users. People stated that Twitter is now officially dead because it no longer serves its users. Instead, the CEO is only trying to increase revenue. Reportedly, the electric car company CEO paid $44 billion to own the company. However, the company is now estimated at around $22 billion, which is only half of his buying price.
Twitter’s verification process has always had its flaws. Before, users had to provide an ID and other evidence of their notability to verify their identity. However, the verified badge on Twitter Blue is not a proof of identity, but rather a proof of status. This means that it may not be effective in stopping bots or fake accounts on the platform.
Earlier, Musk had mentioned that paid verification on Twitter can increase the cost of using bots and help to identify them. Twitter re-launched its subscription service, Twitter Blue, in December to prevent impersonations by fake accounts with blue checkmarks. Previously, getting a blue checkmark only required spending $8, but now, Twitter Blue subscribers need to verify their phone numbers and get their accounts reviewed before receiving a blue checkmark. This helps prevent impersonations of businesses, celebrities, and other high-profile individuals.
Twitter subscribers who change their username, display name, or profile photo will temporarily lose their blue checkmark until their account is reviewed again. However, the platform does not require any official identification to verify ownership during the sign-up process, which some users argue questions Elon Musk’s decision to block unverified accounts from its “For You” tab. Musk sees Twitter Blue, a subscription service that includes a blue checkmark after verifying the subscriber’s phone number and account review, as a major policy for Twitter to generate more revenue.
Among several changes that Musk has been applying to the company, its employees, and users, people are shifting to other similar platforms. In general, the multi-billionaire claimed that Twitter is making so little money, compared to other social platforms. This is actually true since for the past few years, the company has been losing money gradually. While other services like Meta and Tiktok are trying out more services such as shopping features and more ad services, Twitter’s operation seems to be less beneficial and effective. Twitter, alongside other tech giants like Amazon and Meta, has cut down a lot of employees in the last few weeks.
However, users’ experience is the most crucial thing for a social platform. It does not mean that they are not happy with the changes. They are not happy with unreasonable and nonsense ones. Musk gives off a vibe that he is forcing users to act or pay as he wants. As a result, many people are disturbed and annoyed with these decisions.
It is true that as the owner of Twitter, Musk has the authority to make changes to the platform. However, some of his recent decisions have been met with criticism from users and experts. The effectiveness of the Twitter Blue verification system in addressing the issue of bots and fake accounts has been questioned, as it does not require any official identification to verify ownership. Additionally, the constant firing of key engineers and executives, coupled with the platform’s technical issues, has caused concern among users who value the platform.
It is important for social media platforms to maintain the trust of their users, and issues such as outages, bugs, and security breaches can undermine that trust. While Twitter may still have its loyal fans, these issues can drive users away and hurt the platform’s reputation in the long run.
In the future, let’s see how he is going to handle all hardships and problems of this platform. To update more news, visit us regularly.